When A Picture Paints 1000 Words

And the pictures aren't worth much and there are too many words

High-demand stock image used as full-page photo on a sustainability site.

There’s nothing wrong with photography and graphics in corporate reports. Unless they divert attention from the real issues. Then there is something very wrong.

I’ll illustrate three ways this happens, and how to avoid all three.

The first way is using images that are not represent…