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Matereal World
Purpose Is As Purpose Does

Purpose Is As Purpose Does

Tell the truth on purpose: a case study from the global meat industry

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blorrainesmith
May 15, 2023
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Purpose Is As Purpose Does
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The word “purpose” defined in a Google search (edited in PowerPoint by me).

(This post is also available in podcast format, here.)

Many businesses claim to be purpose-led. They proudly state their purpose in order to attract and motivate talent, or to gain other intangible benefits that come from a rosy reputation.

Yet all too often this purpose does not …

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