Matereal World
Matereal World Podcast
Purpose Is As Purpose Does
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Purpose Is As Purpose Does

Tell the truth on purpose: a case study from the global meat industry
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Purpose: it doesn’t need to be confusing. It just needs to be true.

In this journey into the Matereal World I highlight the gap between stated corporate purpose and actual corporate purpose, and explain why the difference matters.

I offer two alternative pathways to close the gap.

And I use insights gained from a Matereality assessment of global meat company, JBS, to make the point with a real-life example. Links to the assessment, supporting video and more included in the written version.

This is a podcast version of a written post. The original post with all references is linked below.

Speaking of purpose, mine is to foster the shift to an economy that works in service of life. Not coincidentally, that’s how I generate revenue.

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Purpose Is As Purpose Does

·
May 15, 2023
Purpose Is As Purpose Does

Many businesses claim to be purpose-led. They proudly state their purpose in order to attract and motivate talent, or to gain other intangible benefits that come from a rosy reputation. Yet all too often this purpose does not reflect how they make money, it’s not their

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