In this journey into the Matereal World I highlight the gap between stated corporate purpose and actual corporate purpose, and explain why the difference matters.
I offer two alternative pathways to close the gap.
And I use insights gained from a Matereality assessment of global meat company, JBS, to make the point with a real-life example. Links to the assessment, supporting video and more included in the written version.
This is a podcast version of a written post. The original post with all references is linked below.
Purpose Is As Purpose Does
Many businesses claim to be purpose-led. They proudly state their purpose in order to attract and motivate talent, or to gain other intangible benefits that come from a rosy reputation. Yet all too often this purpose does not reflect how they make money, it’s not their
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