Aug 21 • 14M

Purpose Is As Purpose Does

Tell the truth on purpose: a case study from the global meat industry

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An incisive look at an economy that works in service of life through the lens of corporate disclosure. Occasionally speaking the unspeakable, never for the faint of heart, yet always in pursuit of industrial healing – this is the Matereal World.
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Purpose: it doesn’t need to be confusing. It just needs to be true.

In this journey into the Matereal World I highlight the gap between stated corporate purpose and actual corporate purpose, and explain why the difference matters.

I offer two alternative pathways to close the gap.

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